The Hertz Corporation

Asset-Backed Securities

Privacy Policy

We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take in our efforts to keep your data secure and the uses and disclosures we make of it. We also explain the options you have in relation to your personal data.

When you request services from us, operate a vehicle or equipment with in-vehicle or in-equipment technology, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, but without limitation, through our kiosks, our official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section.


This policy covers the personal data we collect about you in connection with our vehicle and equipment rental business which identifies you as an individual. It does not apply to data that does not personally identify you as an individual, for example, but without limitation, aggregated anonymous data, IP addresses, computer operating systems, personal preferences, vehicle identification numbers, etc. We are free to use data that does not identify you as an individual as we wish. This policy does not apply to data collected by third party social networks (such as Facebook), mobile device manufacturers, third party “mobile apps”, wireless service providers, internet service providers or the operators of any networks through which you may interact with us and we expressly disclaim any responsibility for the data collection, privacy or data security practices of those entities. With regard to pages on third party social networks, this policy only applies to personal data we collect through our pages (those with a direct link to this policy) and does not apply to any “unofficial” pages or pages of our affiliates or licensees. Our websites are not directed to individuals under the age of 13, and we do not knowingly obtain personal data from such individuals.

Who We Are

We are The Hertz Corporation, a U.S. company, which, together with our subsidiary companies, provides and supports vehicle and equipment rental services worldwide. All references in this policy to “we”, “us” and “our” are to us and our subsidiaries. Our businesses generally operate under a “Hertz” mark, including Hertz Rent A Car, Hertz Local Edition, Hertz 24/7 (formerly known as either "Connect by Hertz" or "Hertz on Demand"), Hertz Claims Management, and Hertz Equipment Rental Corporation.  In addition, our subsidiary Navigation Solutions, LLC, which provides the Hertz NeverLost service, is also covered by this policy.  However, neither our Dollar Rent A Car or Thrifty Rent A Car businesses operated by Dollar Thrifty Automotive Group, Inc., a Hertz subsidiary, our Firefly Rent A Car business, nor our Donlen Corporation subsidiary are covered by this policy because each of those entities/operations has its own privacy policy that is applicable to its operations. We also operate equipment rental businesses and, to a lesser extent, vehicle and equipment sales, and claims administration businesses.

We operate a network of licensees in provision of our services worldwide and are affiliated to many other companies through ownership. As our licensees and affiliates are independent companies, they are not owned or controlled by us and are not covered by this policy, although they may have their own privacy policies to govern the personal data they collect. We are not responsible for the privacy practices of our licensees and affiliates.

More about subsidiaries, licensees and affiliates

Subsidiaries: These companies are owned by The Hertz Corporation and are covered by this policy. The expressions “we”, “us” and “our” apply to them, except for Dollar Thrifty Automotive Group, Inc. which operates the Dollar Rent A Car and Thrifty Rent A Car businesses, Firefly Rent A Car, LLC, and Donlen Corporation which operates a fleet leasing and fleet management business.

Licensees: We have a network of independent companies licensed to operate vehicle or equipment rental businesses using the “Hertz” name and business system. These companies may describe themselves as “Hertz System Licensees” or “Hertz Franchisees” to indicate that they are not our subsidiaries.

Affiliates: These companies either control us (through ownership) or are controlled by the companies that control us. They cover a range of businesses but are generally not involved in provision of our services to you.  

Legal Issues

We do business in many countries and aim to comply with the privacy laws applicable to the personal data we collect and use. 

The Hertz Corporation and those of its subsidiaries operating within the United States of America, comply with the U.S.-E.U. Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, retention and use of personal information from European Union member countries and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement.  You can visit to learn more about the U.S.-E.U. and U.S.-Swiss Safe Harbor programs.


We may change this policy from time to time. If we do so, the amended policy will take effect when we post it on the applicable website(s), mobile “apps” or our third party social network page(s). Whenever we make a change, we will amend the “last updated” notice under the “Scope” heading in the “Overview” section above.  

If any change makes the policy less protective of your personal data, such change will not apply to data we collected about you before the change was made. The only exception to this is, unless legally prohibited, where we have provided you with notice about the changes and given you the opportunity to tell us not to apply them to your personal data.


We collect a range of data about you from a variety of sources for the purposes of our business. The examples we provide here are illustrative rather than a complete list of our practices.

What We Collect

We collect the personal data and the non-personal data we need to process your reservation requests and to provide the services you request from us and for our operational uses in connection with such services, which may include:

  • Name, address and contact details, including telephone and mobile number, and email address; 
  • Date and place of birth, passport number and driver’s license number and, upon our request, a copy of your driver’s license
  • Your gender and photo;
  • Employer(s) name, address and phone number; 
  • Credit card information; 
  • Frequent flyer and other membership reward or loyalty program information;
  • Affiliations with or sponsorships by companies, associations, colleges or cities;
  • Location data such as geographic location of electronic devices used to contact us or to access our mobile “apps” or of the vehicle or equipment you have rented;
  • Information regarding the vehicle or equipment rented and its operation during your rental;
  • Rental charges you incur and other information relating to your transactions; 
  • Information transmitted by your computer’s browser software; 
  • Itinerary information, including airline and/or flight information; and
  • Information about your credit history or other publicly available information about you from consumer reporting agencies.

We may collect certain personal data that constitutes sensitive data in some countries, such as data about health conditions or membership of a trade union. Depending upon applicable local law, we may be unable to process such sensitive data without your consent.

More about sensitive data

Data about your health conditions is regarded as sensitive in many countries. If you ask us to accommodate a disability, such as by provision of hand controls, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur, we may need to process data about your health conditions. Similarly, in the EU, at least, your membership of a trade union or similar organization is regarded as sensitive and we may need to process this information if you use a CDP Number that only members of that union or organization can use.

Please note that if you wish to rent with us or our licensees and need to provide sensitive data, you consent to that data being collected, used, retained and disclosed for our Operational Uses. We will not use sensitive data about you for marketing purposes.


We collect personal data directly from you in connection with a reservation (even an abandoned or interrupted reservation), a rental of a vehicle or equipment, or your membership in any of our membership programs, including information you provide:    

  • When you call our reservation, customer service, emergency road-side assistance, customer contact or member care centers; 
  • On our websites; 
  • Through our kiosks;
  • On our mobile “apps”;
  • On our official third party social network pages;
  • Through your computer’s web browser;
  • At rental locations; 
  • Through our in-vehicle or in-equipment technology or through other telematic devices; and
  • When you join Hertz membership programs, such as Hertz Gold Plus Rewards (formerly Hertz #1 Club Gold), or Hertz 24/7.

We also gather personal data about you from a variety of other sources, which may include:

  • Reservations you make with us through licensees, travel agents or brokers; 
  • Transactions you complete with us and our licensees, including options you take, charges you incur and any incidents or accidents that may occur;
  • CDP Sponsors or sponsors of Hertz 24/7 Promotion Codes or affiliations (as described below), sponsors of promotion codes and sponsors of special discount codes;
  • To the extent you have made such information available, from third party social networks;
  • Consumer reporting agencies; and
  • Other companies that have business relationships with us, such as our licensees, affiliates and business partners, including airlines, hotels and insurance companies.